|Table of Contents|

Reasearch on Influential Factors of Perception of Urban Waterfront Tourism Image Based on IPA——A Case Study in Nanjing(PDF)

《南京师大学报（自然科学版）》[ISSN:1001-4616/CN:32-1239/N]

Issue:
2010年02期
Page:
120-125
Research Field:
地理学
Publishing date:

Info

Title:
Reasearch on Influential Factors of Perception of Urban Waterfront Tourism Image Based on IPA——A Case Study in Nanjing
Author(s):
Lu Xingmei1; Sha Run1; 2; Tian Fengjun3
1.School of Geography Science,Nanjing Normal University,Nanjing 210046,China 2. College ofTourism, San jiang Un iversity, Nan j ing 210012, China 3. Schoo l ofTourism andU rbanM an agem en t, J iangx iUn iversity of Finance and E conom ics, Nan chang 330
Keywords:
urban w aterfront;  tour ism im age;  factor ana ly sis;  the Importance??Perfo rmanceAnalysis
PACS:
F592.7
DOI:
-
Abstract:
U rban w aterfront is an important k ind of tourism a rea, the effective ana lys is in an effo rt to find them a jo r factors o f pe rception o f urban w ate rfront tour ism image is be lieved to promo te the construc tion o f tour ism im ag e. Th is pape r car ries out the fac to r ana lysism ethod to eva luate the s ixm a jor facto rs o f the image perce ived of urban w ater front in Nanjing, inc luding 16 item s from the or ig inal 26 ones. By the means o f pa ired sam ple t test, the findings indicate sign ifican t d iffer  ences ex isting be tw een the im portance and perform ance o f the six teen item s respective ly. Based on above analysis, the Importance Pe rfo rm ance Ana lys is ( IPA) has been app lied to identify the six teen item s that arem ost in need of im provement or that are candidates for po ssib le cost sav ing cond itions w ithout significant detrim en t to the image.

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Last Update: 2013-04-08