«Previous Article|Table of Contents|Next Article»

《南京师大学报（自然科学版）》[ISSN:1001-4616/CN:32-1239/N]

Issue:

2012年03期

Page:

118-124

Research Field:

地理学

Publishing date:

Info

Title:

Research of Effect Factors About Tourists’ Revisit Intention in the Festival & Special Event ——Case Study of Shanghai Expo

Author(s):

Zhang Lan¹; ²; Zhao Jinling³; Li Yanshu¹; Hou Guolin⁴

1.School of Business,Nanjing Normal University,Nanjing 210046,China

Keywords:

festival ＆ special event; revisit intention; satisfaction; Shanghai EXPO

PACS:

F592;F224;F713.83

DOI:

-

Abstract:

Because of festival special event becoming attractions，more and more subject to the attention of tourists． It is significantly important to hold a successful festival ＆ special event which could improve the region’s well-known and reputation． However，the research about tourists’revisit intention in the festival ＆ special event is deficient． The author makes the survey that tourists’revisit intention is 86． 4% in Shanghai EXPO site 2010． This paper adopts factor analysis method and the results show that visitor satisfaction is divided into“Satisfaction of basic facilities and services”and “Special services and facilities satisfaction”． Furthermore，logistic regression model is established to study the cause of revisit intention of festival special event． Finally managerial and theoretical implications are also discussed for the festival ＆ special event．

References:

［1］ Ritchie J R Brent． Assessing the impact of hallmark events: conceptual and research issues［J］． Journal of Travel Research， 1984，23( 1) : 2-11．
［2］ Havitz M E，Dimanche F． Leisure involvement revisited: conceptual conundrums and measurement advances［J］． Journal of Leisure Research，1997，29( 3) : 245-278．
［3］ 戴光全，保继刚． 西方事件及事件旅游研究的概念、内容、方法与启发( 上) ［J］． 旅游学刊，2003( 5) : 26-34．
［4］ 余青，吴必虎． 中国城市节事活动的开发与管理［J］． 地理研究，2004，23( 6) : 845-855．
［5］ 孙瑞红，叶欣梁． 上海世博会营销模式分析研究［J］． 旅游科学，2004，18( 4) : 28-33．
［6］ Lee C K，Lee Y K，Lee B K． Korea’s destination image formed by the 2002 world cup［J］． Annals of Tourism Research， 2005，32( 4) : 839-858．
［7］ Oppermann M． Travel horizon: a valuable analysis tool［J］． Tourism Management，1998，19( 4) : 321-329．
［8］ Krishnamurthi L，Papatla P． Accounting for heterogeneity and dynamics in the loyalty-price sensitivity relationship［J］． Journal of Retailing，2003，79( 2) : 121-135．
［9］ Milman A，Pizam A． Social impacts of tourism on central florida［J］． Annals of Tourism Research， 1988， 15( 2) : 191-204．
［10］ Hawkins D R Best，Coney K． Consumer Behavior: Building Marketing Strategy［M］． 9th ed． New York: McGraw-Hill， 2004: 12-15．
［11］ Kim Dan，Ferrin Donald，Rao Raghav． An Investigation of Consumer Online Trust and Purchase-Repurchase Intentions ［C］/ / ICIS 2003 Proceedings． New York，2003: 30-31．
［12］ Fodness D，Murray B． A model of tourist information search behavior［J］． Journal of Travel Research，1999，37( 3) : 220- 230．
［13］ Lin C H，Morais D B． Transactional versus relational patronizing intentions［J］． Annals of Tourism Research，2009，36 ( 4) : 726-730．
［14］ Kozak M． Repeaters’behavior at two distinct destinations［J］． Annals of Tourism Research，2001，28( 3) : 784-807．
［15］ Formica S，Uysal M． The revitalization of Italy as a tourist destination［J］． Tourism Management，1996， 17( 5) : 323-331．
［16］ Tak Kee Hui，David Wan，Alvin Ho． Tourists’satisfaction，recommendation and revisiting Singapore［J］． Tourism Management， 2007，28( 4) : 965-975．［17］ Severt D，Wang Y C，Chen P J，et al． Examining the motivation，perceived performance， and behavioral intentions of convention attendees: Evidence from a regional conference［J］． Tourism Management，2007，28( 2) : 399-408．
［18］ Petrick J F，Backman S J． An examination of the construct of perceived value for the prediction of golf travelers’intentions to revisit［J］． Journal of Travel Research，2002，41( 1) : 38-45．
［19］ 王晨光． 旅游目的地营销［M］． 北京: 经济科学出版社，2005．
［20］ ( 德) 克劳斯·巴克豪斯，著． 多元统计方法［M］． 上海: 格致出版社，2009: 183．
［21］ 吕振通，张凌云． SPSS 统计分析与应用［M］． 北京: 机械工业出版社，2009: 114．

Memo

Memo:

-

Common functions

Last Update: 2013-03-11