|Table of Contents|

Spatial Features of Tourist Products in Network Group-PurchasingMarketing:A Case of Lashou,Wowo,Nuomi(PDF)

《南京师大学报（自然科学版）》[ISSN:1001-4616/CN:32-1239/N]

Issue:
2013年02期
Page:
126-131
Research Field:
地理学
Publishing date:

Info

Title:
Spatial Features of Tourist Products in Network Group-PurchasingMarketing:A Case of Lashou,Wowo,Nuomi
Author(s):
Tu Wei1; 2; Huang Zhenfang1; Fang Yelin1
1.School of Geography Science,Nanjing Normal University,Nanjing 210023,China
2.School of Tourism Management,Nanjing Institute of Tourism and Hospitality,Nanjing 211100,China
Keywords:
tourism production; group-purchasing; network marketing; spatial feature
PACS:
F592
DOI:
-
Abstract:
Taking tourism group purchase Lashou,Wowo,Nuomi Network as an example,this paper progressively studied the tourism products group purchase marketing spatial difference of tourism destinations by means of LISA and curve fitting.The results are as following:(1)In National Days’golden week,more robust momentum of tourism product group purchase marketing areas are those regions which had advantages of tourism resources in this period.In contrast,those regions that had no dominant tourism resources in this period or economy grew relatively backward in inland,the momentum of tourism product group purchase marketing was weak;(2)With the change of distance,network marketing scale of tourism destination products presented to be the power index and gaussian multi-peaks,which confirmed the geographic distance still played a role in the age of Internet virtual world.(3)Scale of tourism product group purchase marketing has three spatial characteristics:local concentration,near neutralization and equilibrium; Scale of tourism product group purchase marketing is concentration in the Yangtze Delta,Beijing-Tianjin-Hebei tourist area,northeastern tourism area and the middle reaches of the Yellow River.Others is relative equilibrium.(4)Local and surrounding concentrated spatial characteristics of tourism destination network marketing mismatched with the local and economic concentrated spatial characteristics of network tourist information consumption,so the effectiveness of marketing still need to be explored.

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Last Update: 2013-06-30