|Table of Contents|

Analysis of Tourism Destination Image Positioning Based on IPA Method———Taking Nanjing as an Example(PDF)

《南京师大学报（自然科学版）》[ISSN:1001-4616/CN:32-1239/N]

Issue:
2014年02期
Page:
134-
Research Field:
地理学
Publishing date:

Info

Title:
Analysis of Tourism Destination Image Positioning Based on IPA Method———Taking Nanjing as an Example
Author(s):
Zhang Ziang; Huang Zhenfang; Tan Zhijuan; Zhang Lu
School of Geography Science,Nanjing Normal University,Nanjing 210023,China
Keywords:
tourism destination image; positioning; IPA method; Nanjing
PACS:
F592
DOI:
-
Abstract:
Destination positioning is the most basic of destination marketing process and is one of the most important link. Tourism destination image positioning is to strengthen the nature of tourism destination. This paper takes Nanjing as an example, with the help of IPA, screening out historical sites, ecological environment ( greening rate), tourist information,value for money,culture atmosphere,urban construction and building,urbanization level,riverside landscape, leisure environment,convenient traffic and sports rehabilitation is the important element to position Nanjing tourism,and eventually gives a slogan to Nanjing:"wisdom green on the riverside-ancient Nanjing".

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Last Update: 2014-06-30