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《南京师大学报（自然科学版）》[ISSN:1001-4616/CN:32-1239/N]

Issue:

2017年03期

Page:

166-

Research Field:

·体育学·

Publishing date:

Info

Title:

Study on the Influencing Factors of Consumption Preference of MarathonParticipants and Competition Economic Enlightenment—Multiple Logistics Model Analysis Based on 126 Questionnaires

Author(s):

Wang Hongbing¹; Chen Guang²; Tang Weidong³

(1.College of Sports Science,Nanjing Normal University,Nanjing 210023,China)(2.National Research Center of Cultural Industries,Nanjing University,Nanjing 210093,China)(3.Sports Institute of Science Education,Nanjing Normal University,Nanjing 210023,Chin

Keywords:

Marathon; consumer preferences; event economic; questionnaire survey; multiple Logistics model

PACS:

G80-05

DOI:

10.3969/j.issn.1001-4616.2017.03.025

Abstract:

Event economy is a new type of industry format based on high-level sports consumption demand,value proposition change and technological innovation. The current marathon hot is the embodiment of the race economy. City named after the marathon race by setting the city with the characteristics of the race journey to the development of the city has a positive meaning. In this paper,based on questionnaires,study the relationship between economic and marathon races between participants,through descriptive and empirical analysis,draw the following conclusions:First,the contestants participating expenditure and income were positively correlated,which means that the higher the income,time more abundant population of middle-aged keener cultural and sports consumption. Second,this is the Internet plus age,race economic consumption has a strong social network,has multiple channels,network and social development trend; Third,Race expenditure and participate in the annual number of entries was a negative correlation,that is spent each competition will increase the number of entries has been squeezed out.

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Memo

Memo:

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Common functions

Last Update: 2017-09-30