|Table of Contents|

Empirical Study on the Factors Influencing the UsersContinuous Use of Shopping APP(PDF)

《南京师大学报（自然科学版）》[ISSN:1001-4616/CN:32-1239/N]

Issue:
2020年02期
Page:
140-148
Research Field:
·计算机科学与技术·
Publishing date:

Info

Title:
Empirical Study on the Factors Influencing the UsersContinuous Use of Shopping APP
Author(s):
Zhou Pei1; 2; Fu Suyun1; Zhao Yuechun1
(1.School of Business,Jinling Institute of Technology,Nanjing 211169,China)(2.Institute of Management Science,Hohai University,Nanjing 210098,China)
Keywords:
shopping APP; user continuance intention; technology acceptance model; theory of plamed bahavion; expectation confirmation model; empirical study
PACS:
G353.1
DOI:
10.3969/j.issn.1001-4616.2020.02.021
Abstract:
Shopping APP has a great development potential in the e-commerce market,but its high download amount and high uninstall amount form a sharp contrast. Thus,continuous use by users is the key to the success of shopping APP. In view of this,exploring the factors that affect users’ continuous use becomes an effective way to solve the above problems. Based on technology acceptance model,this paper introduced elements of theory of plamed bahavion and expectation confirmation model,combined with the characteristics of different shopping apps,built a theoretical model of influencing factors for shopping APP users’ continuous use. Though the questionnaire survey on college students in 10 universities in Nanjing,the conclusions indicate that personal innovation,perceived entertainment,perceived usefulness,quality of service,structural assurance,subjective paradigm and users’ satisfaction are important factors affecting users’ continuous use of shopping apps.

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Last Update: 2020-05-15