|Table of Contents|

Construction of Structural Model of Environmental Quality,Customer Psychological Commitment and Loyalty Behavior of GovernmentPurchasing Fitness Service in Post Epidemic Era(PDF)

《南京师大学报（自然科学版）》[ISSN:1001-4616/CN:32-1239/N]

Issue:
2021年01期
Page:
141-
Research Field:
·体育学·
Publishing date:

Info

Title:
Construction of Structural Model of Environmental Quality,Customer Psychological Commitment and Loyalty Behavior of GovernmentPurchasing Fitness Service in Post Epidemic Era
Author(s):
Xia Junbiao; Shi Shusheng
School of Sport Sciences,Nanjing Normal University,Nanjing 210023,China
Keywords:
COVID-19; environmental quality; psychological commitment; loyalty behavior
PACS:
G80-052
DOI:
10.3969/j.issn.1001-4616.2021.01.020
Abstract:
Based on literature research and expert interviews,this paper proposes the three-dimensional structure of psychological commitment and the measurement items of environmental quality and constructs a structural equation model with environmental quality as the leading variable,customer psychological commitment as the intermediary variable,and loyalty behavior as the result variable. Based on the questionnaire survey and structural equation modeling,this paper explores the mechanism of influences of environmental quality and customer psychological commitment on loyalty behavior. The results show that environmental quality has a direct impact on loyalty behavior and has an indirect impact on emotional commitment and normative commitment; environmental quality has a significant positive impact on continuous commitment,but not as an intermediary,and an indirect impact on loyalty behavior. According to the above mechanism,the paper puts forward the prevention and control strategy of government purchasing fitness facilities during the post epidemic period.

References:

[1] 刘东锋,傅刚强. 新型冠状病毒肺炎疫情期间在线健身服务用户持续使用意愿的影响因素研究[J]. 体育学研究,2020,34(2):41-50.
[2]MEYER J P,ALLEN N.Commitment in the workplace:theory,research and application[M]. Thousand Oaks:Sage publications,1997:1-405.
[3]MEYER J P,HERSCOVITCH L. Commitment in the workplace:toward a general model[J]. Human resource management review,2001,11(3):299-326.
[4]ALLEN N,CATHERINE A. Commitment to organizations and occupations:extension and test of a three-component model?[J]. Journal of applied psychology,2013,78(4):538-551.
[5]HARVIR S B. A three-component model of customer commitment to service providers[J]. Journal of the academy of marketing science,2014,32(3):234-250.
[6]MILNE D. Environmental determinants of adherence in applied sport psychology[M]. New York:John Wiley & Sons Ltd,2015.
[7]ISABELLE S. The conscious consumer[J]. International journal of consumer studies,2009,33:224-231.
[8]CRONIN J J,TAYLOR S A. Measuring service quality. A re-examination and extension[J]. Journal of marketing,2012,56:55-68.
[9]ZEITHAML V A. Services marketing:Integrating customer focus across the firm[M]. New York:McGraw-Hill,2013.
[10]BRADY M K,CRONIN J J. Some new thoughts on conceptualising perceived service quality:a hierarchical approach[J]. Journal of marketing,2002,65(3):34-49.
[11]MEYER J P. Affective,continuance,and normative commitment to the organization:a meta-analysis of antecedents,correlates,and consequences[J]. Journal of vocational behavior,2002,61(1):20-52.
[12]黄亚玲,郭静,黄非,等. 新冠肺炎疫情期体育行动消解社会焦虑的社会学审视[J]. 成都体育学院学报,2020,46(4):8-15.
[13]BENDAPUDL N. Customers’ motivations for maintaining relationships with service providers?[J]. Journal of retailing,1997,73(1):15-37.
[14]GRUEN T W,SUMMERS J O,ACITO F. Relationship marketing activities,commitment,and membership behaviors in professional associations[J]. Journal of marketing,2000,64(3):34-49.
[15]BUCHANAN B. Building organizational commitment:the socialization of managers in work organizations[J]. Administrative science quarterly,1974,19(3):533-546.



[16]PORTER L W,STEERS R M,MOWDAY R T. Organizational commitment,job-satisfaction and turnover among psychiatric technicians [J].Journal of applied psychology,1974,59(5):603 -609.

[17]BECKER H. Notes on the concept of commitment[J]. American journal of socialogy,1960(66):32-42.
[18]MEYER J P,ALLEN N. Testing the“Side-Bet Theory”of organizational commitment:some methodological considerations[J]. Journal of applied psychology,1984(69):372-378.
[19]WIENER Y. Commitment in organization:a normative view[J]. Academy of management review,1982,7(3):418-428.
[20]MEYER J P,ALLEN N. The measurement and antecedents of affective,continuance and normative commitment to the organization[J]. Journal of occupational psychology,1997,63(1):1-18.

Memo

Memo:
-
Last Update: 2021-03-15