|Table of Contents|

Research on the Cross-Circle Dissemination of Mass Sports Events in the Digital Era(PDF)

《南京师大学报（自然科学版）》[ISSN:1001-4616/CN:32-1239/N]

Issue:
2024年01期
Page:
142-148
Research Field:
体育学
Publishing date:

Info

Title:
Research on the Cross-Circle Dissemination of Mass Sports Events in the Digital Era
Author(s):
Hui Ruoqi; Chu Zhidong
(School of Sports Science,Nanjing Normal University,Nanjing 210023,China)
Keywords:
digitalization; mass sports events; cross-circle dissemination
PACS:
G812.4
DOI:
10.3969/j.issn.1001-4616.2024.01.016
Abstract:
Adopting a literature review approach,this study explores the theoretical foundations,real-world impacts,and optimization strategies of the cross-circle dissemination of mass sports events in the digital era. It posits that the cross-circle dissemination of mass sports events is achieved by expanding the influence of traditional mass sports events to a broader societal and domain spectrum through innovative and diversified approaches. The positive impacts include enhancing the efficiency of disseminating mass sports events,facilitating the expansion of market scale,and promoting the optimization of related sports industry structures. Simultaneously,the negative impacts,such as widespread negative discourse,escalating privacy concerns,and the emergence of social alienation,cannot be ignored. To optimize the cross-circle dissemination of mass sports events in the digital era,it is imperative to overcome challenges such as lax supervision by responsible entities,content uniformity in similar sports events,and the limited enthusiasm for offline sports activities. A multi-faceted collaborative approach is necessary to enhance the supply of high-quality content and reciprocate benefits to offline sports activities.

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Last Update: 2024-03-15