|Table of Contents|

Based on Empirical Research About IPA Assessment Tourist Perception——A Case Study of Nanjing Tangshan Hot Springs(PDF)

《南京师大学报（自然科学版）》[ISSN:1001-4616/CN:32-1239/N]

Issue:
2011年04期
Page:
129-134
Research Field:
地理学
Publishing date:

Info

Title:
Based on Empirical Research About IPA Assessment Tourist Perception——A Case Study of Nanjing Tangshan Hot Springs
Author(s):
Fang Falin
Department of Tourism Management,Nanjing Institute of Tourism & Hospitality,Nanjing 211100,China
Keywords:
spa tourism; tourist perception; IPA analysis; Nanjing Tangshan
PACS:
F592.7;F224
DOI:
-
Abstract:
Nanjing Tangshan Hot Springs is the case，based on depth interviews and questionnaires，the survey results using SPSS16. 0 software a detailed analysis of the line，combined with IPA analysis，the importance of spa tourists perception and performance into the comparative analysis，and constructing the corresponding quarter of the map，demonstrating the advantages of spa tourists factors perceived to improve，opportunities and maintaining factors of factors． In － depth analysis found that different characteristics of tourists there are differences of perception of spa tourism，tourist perception of items in the spring，the importance of more concern is the effect of spa and sports resort，leisure and relaxation environment，its characteristics，functions and the profits of tourists，but for other aspects of the function of the spring is not very concerned about; show more items rank in terms of the importance of analysis than decreased，indicating poor performance of these items is a need for improvement． Through the above empirical analysis，Nanjing Tangshan Hot Spring Tourism rational development and sustainable use of the future provision of scientific and quantitative basis．

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Last Update: 2013-03-21