[1]常宝娴,陈玮玮,姜 艺.面向E-Market的多层次模糊综合评价方法研究[J].南京师大学报(自然科学版),2013,36(04):48.
　Chang Baoxian,Chen Weiwei,Jiang Yi.Research on Multi-Level Fuzzy Comprehensive Evaluation Method for E-Market[J].Journal of Nanjing Normal University(Natural Science Edition),2013,36(04):48.
点击复制

面向E-Market的多层次模糊综合评价方法研究
分享到：

《南京师大学报（自然科学版）》[ISSN:1001-4616/CN:32-1239/N]

卷:
第36卷
期数:
2013年04期
页码:
48
栏目:
计算机科学
出版日期:
2013-12-31

文章信息/Info

Title:
Research on Multi-Level Fuzzy Comprehensive Evaluation Method for E-Market
作者:
常宝娴1; 陈玮玮1; 姜 艺2
(1.南京工业大学理学院,江苏 南京 211816) (2.扬州大学信息工程学院,江苏 扬州 225009)
Author(s):
Chang Baoxian1; Chen Weiwei1; Jiang Yi2
(1.School of Science,Nanjing University of Technology,Nanjing 211816,China) (2.School of Information and Engineering,Yangzhou University,Yangzhou 225009,China)
关键词:
电子化市场; 熵值法; 综合赋权法; 模糊
Keywords:
e-market; entropy method; synthetic weighted; fuzzy evaluation
分类号:
O223
文献标志码:
A
摘要:
随着电子化市场的大量涌现,对其综合与客观的评价有利于用户做出科学的选择.本文依据模糊数学理论,构造了一种改进的多层次模糊综合评价模型.通过建立多层次的电子化市场评估指标体系,针对目前广泛采用的主观赋权法和客观赋权法的优缺点,综合应用层次分析法(AHP)和熵值法确定各层评价指标的权重,兼顾了主观经验和客观信息; 进而,逐层应用改进的模糊算子M(∧,+)进行计算,得到定量的评价结果.实证分析表明,本文提出的多层次模糊模型能够对电子化市场进行有效的评估.
Abstract:
Electronic market is appeared in a rash,so comprehensive and objective assessment is helpful for users’ scientific option.An improved multi-level fuzzy comprehensive assessment model is constructed according to fuzzy mathematics methodology in this paper.According to the construct multi-level electronic market assessment indicators system,aiming at the advantages and disadvantages between subjective assignment and objective assignment,the weight of every assessment indicators is set by synthetically using the analytic hierarchy process(AHP)and entropy method,subjective experience and objective information are both covered; and then calculated with improved fuzzy operator M(∧,+)level by level,the quantitative assessment result is got.The experience shows that the multi-level fuzzy model this paper presents got an effective assessment on the electronic market.

参考文献/References:

[1] Mark B.E-commerce sales rise 40% for Jones in 2010[EB/OL].(2011-02-09)http://www.internetretailer.com/2011/02/09/e-commerce-sales-rise-40-jones-2010.
[2]Maketing Vox.European E-commerce to reach 323 billion euros in 2011[EB/OL].http://www.marketingvox.com/european-e-commerce-to-reach-323-billion-euros-in-2011-032147/2012.4.
[3]中国电子商务研究中心.2010年度中国电子商务市场数据监测报告[R].杭州:中国电子商务研究中心,2011.
[4]Wellman M P,Wurman P R,O’Malley K,et al.Designing the market game for a trading agent competition[J].IEEE Internet Computing,2001,5(2):43-51(in Chinese).
[5]Cai K,Gerding E,McBurney P,et al.Overview of CAT:A market design competition,ULCS-09-005[R].Liverpool:Department of Computer Science,University of Liverpool,2009.
[6]Zhang Linlan,Chen Xueguang,Hong Liu.Optimality strategy of a sealed-offer simultaneous bargaining protocol[J].Science China Information Sciences,2011,54(1):79-90.
[7]Sanchez-Anguix V,Julian V,Botti V,et al.Reaching unanimous agreements within agent-based negotiation teams with linear and monotonic utility functions[J].Systems,Man,and Cybernetics,Part B:Cybernetics,IEEE Transactions on,2012,42(3):778-792.
[8]Sanchez-Anguix V,Julian V,García-Fornes A.Agent-based negotiation teams[C]//Proceedings of the Twenty-Second International Joint Conference on Artificial Intelligence.California:AAAI Press,2011:2 844-2 845.
[9]Victor Sanchez-Anguix,Vicente Julian,Ana Garca.Form agent-based negotiation teams proceedings of the twenty-second international joint[C]//Conference on Artificial Intelligence(IJCAI 2011).California:AAAI Press,2011:2 344-2 345.
[10]Ellison G,Ellison S.Search,obfuscation,and price elasticity on the internet[J].Econometrica:Journal of the Econometric Society,2009,77(2):427-452.
[11]金士尧,黄红兵,范高俊.面向涌现的多Agent系统研究及其进展[J].计算机学报,2008,31(6):881-895.
[12]Zhu Junwu,Zhang Dongmo.Dynamic auction for efficient competitive equilibrium under price rigidities[C]//Advance in Artifical Intellihence Lecture Notes in Computer Science.Berlin:Springer-Verlag,2011:809-818.
[13]He M,Jennings N R,Leung H F.On agent-mediated electronic commerce[J].IEEE Transactions on Knowledge and Data Engineering,2003,15(4):985-1 003.
[14]李柏年.模糊数学及其应用[M].合肥:合肥工业大学出版社,2007.
[15]镇常青.多目标决策中的权重调查确定方法[J].系统理论与工程实践,1987,7(2):16-24.
[16]孙利娟,刑小军,周德群.熵值赋权法的改进[J].统计与决策,2010,21:153-154.

备注/Memo

备注/Memo:
收稿日期:2013-08-15.
基金项目:国家自然科学基金(61170201).
通讯联系人:常宝娴,讲师,研究方向:智能信息处理、排队论.E-mail:changmath@126.com
更新日期/Last Update: 2013-12-30