[1]陆杏梅,沙润,等.基于IPA方法的城市滨水区旅游形象感知影响因子分析——以南京沿江地区为例[J].南京师大学报(自然科学版),2010,33(02):120-125.
　Lu Xingmei,Sha Run,Tian Fengjun.Reasearch on Influential Factors of Perception of Urban Waterfront Tourism Image Based on IPA——A Case Study in Nanjing[J].Journal of Nanjing Normal University(Natural Science Edition),2010,33(02):120-125.
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基于IPA方法的城市滨水区旅游形象感知影响因子分析——以南京沿江地区为例()
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《南京师大学报（自然科学版）》[ISSN:1001-4616/CN:32-1239/N]

卷:
第33卷
期数:
2010年02期
页码:
120-125
栏目:
地理学
出版日期:
2010-06-20

文章信息/Info

Title:
Reasearch on Influential Factors of Perception of Urban Waterfront Tourism Image Based on IPA——A Case Study in Nanjing
作者:
陆杏梅1;  沙润1;  2;  田逢军3
1. 南京师范大学地理科学学院, 江苏南京210046 2. 三江学院旅游学院, 江苏南京210012 3. 江西财经大学旅游与城市管理学院, 江西南昌330013
Author(s):
Lu Xingmei1; Sha Run1; 2; Tian Fengjun3
1.School of Geography Science,Nanjing Normal University,Nanjing 210046,China 2. College ofTourism, San jiang Un iversity, Nan j ing 210012, China 3. Schoo l ofTourism andU rbanM an agem en t, J iangx iUn iversity of Finance and E conom ics, Nan chang 330
关键词:
城市滨水区;  旅游形象;  因子分析法;  IPA 方法
Keywords:
urban w aterfront;  tour ism im age;  factor ana ly sis;  the Importance??Perfo rmanceAnalysis
分类号:
F592.7
摘要:
滨水区是重要的城市旅游区,对其旅游形象进行有效分析,进而抓住旅游者感知的主要影响因子,能促进旅游地形象更具针对性的建设.本文运用因子分析法从26个项目中提取了影响南京沿江地区旅游形象的6个主要公因子(包括16个项目),配对样本t检验进一步表明16个项目的重要性和满意度之间存在显著差异.在此基础上,运用IPA方法划分出南京沿江旅游形象塑造的4种类型:积极提升型、控制优化型、适度发展型和重点推进型,并进一步确定了各项目在4种类型中的定位.
Abstract:
U rban w aterfront is an important k ind of tourism a rea, the effective ana lys is in an effo rt to find them a jo r factors o f pe rception o f urban w ate rfront tour ism image is be lieved to promo te the construc tion o f tour ism im ag e. Th is pape r car ries out the fac to r ana lysism ethod to eva luate the s ixm a jor facto rs o f the image perce ived of urban w ater front in Nanjing, inc luding 16 item s from the or ig inal 26 ones. By the means o f pa ired sam ple t test, the findings indicate sign ifican t d iffer  ences ex isting be tw een the im portance and perform ance o f the six teen item s respective ly. Based on above analysis, the Importance Pe rfo rm ance Ana lys is ( IPA) has been app lied to identify the six teen item s that arem ost in need of im provement or that are candidates for po ssib le cost sav ing cond itions w ithout significant detrim en t to the image.

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备注/Memo

备注/Memo:
基金项目: 国家社会科学基金( 07BJY133 ) . 通讯联系人: 沙润, 教授, 博士生导师, 研究方向: 旅游地理与旅游景观. Email:sharun@ njnu. edu. cn
更新日期/Last Update: 2013-04-08