[1]张子昂,黄震方,谈志娟,等.基于IPA 方法的旅游地形象定位分析———以南京市为例[J].南京师大学报(自然科学版),2014,37(02):134.
　Zhang Ziang,Huang Zhenfang,Tan Zhijuan,et al.Analysis of Tourism Destination Image Positioning Based on IPA Method———Taking Nanjing as an Example[J].Journal of Nanjing Normal University(Natural Science Edition),2014,37(02):134.
点击复制

基于IPA 方法的旅游地形象定位分析———以南京市为例()
分享到：

《南京师大学报（自然科学版）》[ISSN:1001-4616/CN:32-1239/N]

卷:
第37卷
期数:
2014年02期
页码:
134
栏目:
地理学
出版日期:
2014-06-30

文章信息/Info

Title:
Analysis of Tourism Destination Image Positioning Based on IPA Method———Taking Nanjing as an Example
作者:
张子昂; 黄震方; 谈志娟; 章 露
南京师范大学地理科学学院,江苏南京210023
Author(s):
Zhang Ziang; Huang Zhenfang; Tan Zhijuan; Zhang Lu
School of Geography Science,Nanjing Normal University,Nanjing 210023,China
关键词:
旅游地形象; 定位; IPA 方法; 南京
Keywords:
tourism destination image; positioning; IPA method; Nanjing
分类号:
F592
文献标志码:
A
摘要:
旅游地定位是旅游地营销过程中最基本也是最重要的一个环节,精确的定位决定着旅游地今后的发展.本文以南京市为实例,借助国外运用成熟的IPA 方法对南京旅游地形象进行定位,得出历史遗迹、生态环境(绿化)、旅游信息、价格物有所值、文化氛围、城市建设及建筑、城市化水平、滨江景色、休闲氛围、康体疗养和便利的交通等是定位南京旅游形象的重要旅游要素,并最终赋予南京“滨江上的智慧绿都———古南京冶形象定位口号.
Abstract:
Destination positioning is the most basic of destination marketing process and is one of the most important link. Tourism destination image positioning is to strengthen the nature of tourism destination. This paper takes Nanjing as an example, with the help of IPA, screening out historical sites, ecological environment ( greening rate), tourist information,value for money,culture atmosphere,urban construction and building,urbanization level,riverside landscape, leisure environment,convenient traffic and sports rehabilitation is the important element to position Nanjing tourism,and eventually gives a slogan to Nanjing:"wisdom green on the riverside-ancient Nanjing".

参考文献/References:

[1]李天元. 旅游目的地定位研究中的几个理论问题[J]. 旅游科学,2007,21(4):1-7.
[2] Lovelock C. Service Marketing[M]. Englewood Cliffs:Prentice Hall,1991:110.
[3] Morgan N J,Pritchard A,Piggott R. New Zealand,100% pure. The creation of a powerful niche destination brand[J]. Journal of Brand Management,2002,9(4/5):335-354.
[4] 曲颖. 旅游目的地定位战略开发工作几个重要相关问题的探讨[J]. 旅游论坛,2011,3(4):41-44.
[5] 王国新,齐亚萍. 旅游地形象定位与营销[J]. 商业经济与管理,2001(11):47-49.
[6] 李蕾蕾. 旅游地形象策划:理论与实务[M]. 广州:广东旅游出版社,1999.
[7] 马梅. 格式塔———旅游地形象宣传口号的原型分析[J]. 城市规划汇刊,2004(3):62-68.
[8] 吴必虎. 区城旅游规划原理[M]. 北京:中国旅游出版社,2001.
[9] Martilla J A,James I C. Importance-performance analysis[J]. Journal of Marketing,1977,51:77-79.
[10] Evans M R, Chon K. Formulating and evaluating tourism policy using importance performance analysis [ J]. Hospitality Education and Research,1989,13(3):203-213.
[11] Go F M,Govers R. The Asian perspective:Which international conference destinations in Asia are the most competitive? [J]. Journal of Convention & Exhibition Management,1999,1(4):37-50.
[12] Kang M H,Suh S J,Jo D. The competitiveness of international meeting destinations in Asia Meeting planners’versus buying centers’perceptions[J]. Journal of Convention and Event Tourism,2005,7(2):57-85.
[13] Pike S,Ryan C. Destination positioning analysis through a comparison of cognitive,affective and conative perceptions[ J].Journal of Travel Research,2004,42(4):333-342.
[14] Pike S. Destination brand positions of a competitive set of near-home destinations[ J]. Tourism Management,2009,30(6):857-866.
[15] 李巍,张树夫. 以认知心理测评解析南京旅游地形象[J]. 南京师大学报:自然科学版,2008,31(3):118-124.
[16] 宋子斌,安应民,郑佩. 旅游目的地形象之IPA 分析———以西安居民对海南旅游目的地形象感知为例[J]. 旅游学刊,2006(10):26-32.
[17] 陆杏梅,沙润,田逢军. 基于IPA 方法的城市滨水区旅游形象感知影响因子分析———以南京沿江地区为例[J]. 南京师大学报:自然科学版,2010,33(6):120-125.
[18] 高静,章勇刚. 基于目标市场的旅游目的地定位模式研究[J]. 旅游论坛,2009,2(3):433-438.

相似文献/References:

[1]张秀楠,邵建华,柯 炜,等.反射与噪声对室内可见光定位系统精度影响及其克拉美罗界[J].南京师大学报(自然科学版),2017,40(03):102.[doi:10.3969/j.issn.1001-4616.2017.03.015]
　Zhang Xiunan,Shao Jianhua,Ke Wei,et al.Errors and the Cramer-Rao Bound Caused by Reflectionand Noise on Visible Light Positioning System[J].Journal of Nanjing Normal University(Natural Science Edition),2017,40(02):102.[doi:10.3969/j.issn.1001-4616.2017.03.015]
[2]杨贵红,黄 鹰.粟酒裂殖酵母Cyc2定位及功能的研究[J].南京师大学报(自然科学版),2020,43(02):108.[doi:10.3969/j.issn.1001-4616.2020.02.017]
　Yang Guihong,Huang Ying.Localization and Function of Cyc2 in Schizosaccharomyces pombe[J].Journal of Nanjing Normal University(Natural Science Edition),2020,43(02):108.[doi:10.3969/j.issn.1001-4616.2020.02.017]

备注/Memo

备注/Memo:
收稿日期:2013-11-22.
基金项目:国家自然科学基金(41271149、41101131).
通讯联系人:张子昂,硕士研究生,研究方向:旅游地理与旅游管理. E-mail:zhangziangdid@126.com
更新日期/Last Update: 2014-06-30