[1]李 涛,陶卓民.基于引力模型的城市旅游客源市场分析研究——以济南为例[J].南京师大学报(自然科学版),2014,37(03):137.
　Li Tao,Tao Zhuomin.Study on Tourist Market Analysis of Urban TourismBased on the Gravity Model——A Case of Ji’nan[J].Journal of Nanjing Normal University(Natural Science Edition),2014,37(03):137.
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基于引力模型的城市旅游客源市场分析研究——以济南为例()
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《南京师大学报（自然科学版）》[ISSN:1001-4616/CN:32-1239/N]

卷:
第37卷
期数:
2014年03期
页码:
137
栏目:
地理学
出版日期:
2014-09-30

文章信息/Info

Title:
Study on Tourist Market Analysis of Urban TourismBased on the Gravity Model——A Case of Ji’nan
作者:
李 涛; 陶卓民
南京师范大学地理科学学院,江苏 南京 210023
Author(s):
Li Tao; Tao Zhuomin
School of Geography Science,Nanjing Normal University,Nanjing 210023,China
关键词:
旅游城市吸引力; 引力模型; IPA分析; 济南
Keywords:
the attraction of tourism city; gravity model; IPA analysis; Ji’nan
分类号:
F590
文献标志码:
A
摘要:
本文基于城市抽样出游人次、旅游城市时间距离、旅游城市吸引力和接待来访城市游客所占比重4因素,将Crampon L J引力模型和IPA分析法相结合,对济南国内旅游客源市场进行分析.根据IPA分析结果将济南国内旅游客源市场划分为4种类型:第Ⅰ类为最重要客源市场,第Ⅱ类为优势客源市场,第Ⅲ类为潜在客源市场,第Ⅳ类为机会客源市场.最后,依据4类客源市场特点提出针对性的发展建议,以期进一步提升济南旅游城市吸引力.第Ⅰ、第Ⅳ类市场要以保持现状,避免出现负面影响为宜; 第Ⅱ类市场要以总结经验,增强旅游城市吸引力为重点; 第Ⅲ类市场注重旅游市场挖掘,同时突出对目的地可进出性宣传,缩短潜在旅游者的心理距离.
Abstract:
Based on the sampling person-times of urban tourists,time distance between tourism cities,attractiveness of tourism city and visiting tourist share of each cities,the paper creatively combines Crampon L J Gravity Model and IPA analysis,and analyzes the domestic tourism market of Ji’nan.According to the result of IPA analysis,domestic tourism market of Ji’nan is classified into four types:TypeⅠ is the most important tourism market,Type Ⅱ is the superior tourism market,Type Ⅲ is the potential tourism market,Type Ⅳ is the stochastic tourism market.On the basis of the four kinds of tourism market characteristics,we put forward specific development proposals:TypeⅠ,Type Ⅳ tourism market are better to maintain the status,so as to avoid negative impacts; Type Ⅱ tourism market,on the one hand,can conclude successful experience about TypeⅠ tourism market; on the other hand,it should focus on enhancing the tourism attraction of the city; Type Ⅲ tourism market should put its emphasis on exploring the tourism market,at the same time,highlighting convenient accessibility of the destination city to shorten the psychological distance of potential tourists.We expect these can help Ji’nan tourism achieve new breakthroughs.

参考文献/References:

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备注/Memo

备注/Memo:
收稿日期:2014-02-17.
基金项目:国家自然科学基金(41101107)、江苏省高校优势学科建设工程资助项目.
通讯联系人:李涛,硕士研究生,研究方向:旅游资源开发与规划.E-mail:nnulitao@163.com
更新日期/Last Update: 2014-09-30