[1]徐 敏,肖云蕾,张 郴.盐城黄海湿地申遗成功前后旅游形象感知对比与优化研究——基于数据挖掘的视角[J].南京师大学报(自然科学版),2025,48(01):38-46.[doi:10.3969/j.issn.1001-4616.2025.01.006]
　Xu Min,Xiao Yunlei,Zhang Chen.Research on the Comparison and Optimization of Tourism Image Perceptions Before and After the Successful World Heritage Inscription of Yancheng Yellow Sea Wetlands:Based on the Data Mining Perspective[J].Journal of Nanjing Normal University(Natural Science Edition),2025,48(01):38-46.[doi:10.3969/j.issn.1001-4616.2025.01.006]
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盐城黄海湿地申遗成功前后旅游形象感知对比与优化研究——基于数据挖掘的视角()
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《南京师大学报（自然科学版）》[ISSN:1001-4616/CN:32-1239/N]

卷:
48
期数:
2025年01期
页码:
38-46
栏目:
地理学
出版日期:
2025-02-15

文章信息/Info

Title:
Research on the Comparison and Optimization of Tourism Image Perceptions Before and After the Successful World Heritage Inscription of Yancheng Yellow Sea Wetlands:Based on the Data Mining Perspective
文章编号:
1001-4616(2025)01-0038-09
作者:
徐 敏1; 肖云蕾1; 张 郴2
(1.金陵科技学院人文学院,江苏 南京 210038)
(2.南京师范大学地理科学学院,江苏 南京210023)
Author(s):
Xu Min1; Xiao Yunlei1; Zhang Chen2
(1.School of Humanities,Jinling Institute of Technology,Nanjing 210038,China)
(2.School of Geography,Nanjing Normal University,Nanjing 210023,China)
关键词:
数据挖掘; 世界遗产地; 申遗成功前后; 旅游目的地形象; 黄海湿地
Keywords:
data mining; World Heritage Site; before and after the successful world heritage inscription; tourism destination image; Yellow Sea Wetlands
分类号:
F590
DOI:
10.3969/j.issn.1001-4616.2025.01.006
文献标志码:
A
摘要:
以世界自然遗产盐城黄海湿地为例,借助Python对携程、去哪儿、马蜂窝等旅游网站的游记数据进行爬取,以申遗成功的时间为界,从游客视角建立申遗成功前后旅游形象感知数据库,在此基础上运用 “认知-情感”模型,通过对游客感知差异关键要素的提取和旅游形象识别,揭示盐城黄海湿地在申遗成功前后旅游形象感知差异的规律性特征并提出优化对策和发展建议.
Abstract:
This paper takes Yancheng Yellow Sea Wetlands,a World Natural Heritage Site,as a case study and utilizes Python to scrape travelogue data from leading tourism websites such as Ctrip,Qunar,and Mafengwo. Using the successful world heritage inscription as a demarcation point,a database of tourism image perceptions before and after the inscription is established from the tourists' perspective. Based on this,the "cognitive-emotional" model is applied. By extracting the key elements of tourists' perception differences and identifying the tourism image,the paper reveals the regular characteristics of the tourism image perception differences of Yancheng Yellow Sea Wetlands before and after its inscription and proposes optimization measures and development suggestions.

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备注/Memo

备注/Memo:
收稿日期:2023-08-21.
基金项目:国家自然科学基金项目(42101233、41871141)、江苏省高校哲学社科基金一般项目(2021SJA0536)、金陵科技学院高层次人才科研启动项目(jit-b-202215).
通讯作者:徐敏,博士,讲师,研究方向:旅游流、旅游消费行为. E-mail:00000005153@jit.edu.cn
更新日期/Last Update: 2025-02-15