[1]夏俊彪,史曙生.后疫情时代政府购买健身服务环境质量、顾客心理承诺与忠诚行为结构模型构建[J].南京师大学报(自然科学版),2021,(01):141.[doi:10.3969/j.issn.1001-4616.2021.01.020]
 Xia Junbiao,Shi Shusheng.Construction of Structural Model of Environmental Quality,Customer Psychological Commitment and Loyalty Behavior of GovernmentPurchasing Fitness Service in Post Epidemic Era[J].Journal of Nanjing Normal University(Natural Science Edition),2021,(01):141.[doi:10.3969/j.issn.1001-4616.2021.01.020]
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后疫情时代政府购买健身服务环境质量、顾客心理承诺与忠诚行为结构模型构建()
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《南京师大学报(自然科学版)》[ISSN:1001-4616/CN:32-1239/N]

卷:
期数:
2021年01期
页码:
141
栏目:
·体育学·
出版日期:
2021-03-15

文章信息/Info

Title:
Construction of Structural Model of Environmental Quality,Customer Psychological Commitment and Loyalty Behavior of GovernmentPurchasing Fitness Service in Post Epidemic Era
文章编号:
1001-4616(2021)01-0141-08
作者:
夏俊彪史曙生
南京师范大学体育科学学院,江苏 南京 210023
Author(s):
Xia JunbiaoShi Shusheng
School of Sport Sciences,Nanjing Normal University,Nanjing 210023,China
关键词:
新冠疫情环境质量心理承诺忠诚行为
Keywords:
COVID-19environmental qualitypsychological commitmentloyalty behavior
分类号:
G80-052
DOI:
10.3969/j.issn.1001-4616.2021.01.020
文献标志码:
A
摘要:
根据文献研究和专家访谈法,提出心理承诺的三维结构和环境质量的测量条目,构建一个以环境质量为前导变量,顾客心理承诺为中介变量,忠诚行为为结果变量的结构方程模型. 依据问卷调查和结构方程模型方法,探索环境质量和顾客心理承诺对忠诚行为的影响机制. 结果表明,环境质量对忠诚行为既有直接影响,又分别以情感承诺和规范承诺为中介有间接影响; 环境质量对持续承诺有显著的正向影响,但不以此为中介,对忠诚行为有间接影响. 根据上述影响机制,提出后疫情期间政府购买健身场馆服务的防控策略.
Abstract:
Based on literature research and expert interviews,this paper proposes the three-dimensional structure of psychological commitment and the measurement items of environmental quality and constructs a structural equation model with environmental quality as the leading variable,customer psychological commitment as the intermediary variable,and loyalty behavior as the result variable. Based on the questionnaire survey and structural equation modeling,this paper explores the mechanism of influences of environmental quality and customer psychological commitment on loyalty behavior. The results show that environmental quality has a direct impact on loyalty behavior and has an indirect impact on emotional commitment and normative commitment; environmental quality has a significant positive impact on continuous commitment,but not as an intermediary,and an indirect impact on loyalty behavior. According to the above mechanism,the paper puts forward the prevention and control strategy of government purchasing fitness facilities during the post epidemic period.

参考文献/References:

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备注/Memo

备注/Memo:
收稿日期:2020-09-23.
基金项目:江苏高校哲学社会科学研究重点项目(2017ZDIXM107).
通讯作者:夏俊彪,博士,副教授,研究方向:体育管理. E-mail:junbiaoxia_1975@163.com
更新日期/Last Update: 2021-03-15