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基于Probit模型的老年健康休闲旅游决策影响因素研究——以江苏省为例(
)
《南京师范大学学报》（自然科学版）[ISSN:1001-4616/CN:32-1239/N]
- 卷:
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第39卷
- 期数:
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2016年01期
- 页码:
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117
- 栏目:
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地理学
- 出版日期:
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2016-03-31
文章信息/Info
- Title:
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Analysis of Factors Influencing the Seniors’ Healthy and LeisureTravel Decision Based on the Probit Model——A Case Study of Jiangsu Province
- 作者:
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谈志娟1; 黄震方2; 吴丽敏2; 张子昂2
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（1.扬州大学商学院，江苏 扬州 225127）(2.南京师范大学地理科学学院，江苏 南京 210023）
- Author(s):
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Tan Zhijuan1; Huang Zhenfang2; Wu Limin2; Zhang Ziang2
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（1.Business College，Yangzhou University，Yangzhou 225127，China)(2.School of Geography Science，Nanjing Normal University，Nanjing 210023，China）
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- 关键词:
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- Keywords:
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- 分类号:
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F590
- 文献标志码:
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A
- 摘要:
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运用二元Probit离散选择模型计量法，基于江苏省578名老年旅游者样本数据，定量分析了人口特征、旅游目的地拉力和旅游者自身推力3大变量下的19个影响因素与老年健康休闲旅游决策之间的关系. 结果显示，修正后的旅游者决策影响因素Probit模型具有统计学意义，年龄、文化程度、健康状况、目的地生态环境、休闲养老配套设施、医疗水平、游客自身经济条件等7个变量与旅游者决策之间存在明显的相关性，其中年龄和文化程度为负向关系，其他均为正向关系. 研究结果对今后更好地引导老年健康休闲旅游市场的发展具有重要的理论意义和应用价值.
- Abstract:
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Exploiting the questionnaires from 578 senior travellers in Jiangsu Province，the paper quantitatively analyses the relationship between 19 influential factors and decisions of the senior healthy and leisure travellers based on a Bivariate Discrete Probit Choice Model. The influential factors are guided into three main variables：population characteristics，the pull factors of the tourist destinations and the push factors of the tourists. The result shows that the modified visitor decision-influenced Probit model exhibits statistical significance. Age，degree of education，health conditions，the ecological environment of the destination，the leisure endowment supporting facilities，the medical level and the economic conditions of the travellers indicate obvious correlation with the decisions. Among the variables，the age and the degree of education have the negative influence，and the others are positive. The findings have important theoretical significances and application values to guide the development of the senior healthy and leisure tourism in the future.
更新日期/Last Update:
2016-03-30