[1]周 蕾,熊礼阳,顾春雨,等.高校学生消费行为时空特征研究——以南京仙林大学城为例[J].南京师范大学学报(自然科学版),2017,40(04):154.[doi:10.3969/j.issn.1001-4616.2017.04.024]
　Zhou Lei,Xiong Liyang,Gu Chunyu,et al.Spatial-Temporal Characteristics of ConsumptionBehavior of College Students—A Case Study of Nanjing Xianlin University Town[J].Journal of Nanjing Normal University(Natural Science Edition),2017,40(04):154.[doi:10.3969/j.issn.1001-4616.2017.04.024]
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高校学生消费行为时空特征研究——以南京仙林大学城为例()
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《南京师范大学学报》（自然科学版）[ISSN:1001-4616/CN:32-1239/N]

卷:
第40卷
期数:
2017年04期
页码:
154
栏目:
·地理学·
出版日期:
2017-12-30

文章信息/Info

Title:
Spatial-Temporal Characteristics of ConsumptionBehavior of College Students—A Case Study of Nanjing Xianlin University Town
作者:
周 蕾1; 熊礼阳2; 顾春雨1; 符茹菁1; 喻 恩1
(1.南京邮电大学地理与生物信息学院,江苏 南京 210023)(2.南京师范大学地理科学学院,江苏 南京 210023)
Author(s):
Zhou Lei1; Xiong Liyang2; Gu Chunyu1; Fu Rujing1; Yu En1
(1.College of Geographic and Biologic Information,Nanjing University of Posts and Telecommunications,Nanjing 210023,China)(2.School of Geography Science,Nanjing Normal University,Nanjing 210023,China)
关键词:
消费行为; 时空行为特征; 商业空间; 高校学生; 南京仙林大学城
Keywords:
consumption behavior; temporal and spatial behavioral characteristics; commercial space; college student; Nanjing Xianlin University Town
分类号:
K901.2
DOI:
10.3969/j.issn.1001-4616.2017.04.024
文献标志码:
A
摘要:
高校学生是大学城的主体,认识其消费行为的时空特征,切实关注这一特殊群体的消费活动基本需求,可为“以人为本”的大学城的商业空间规划和管理提供依据. 本文以南京仙林大学城为案例,基于访谈与问卷调查数据,研究高校学生就餐、购物、休闲娱乐等消费活动的时空行为特征及其内部分异规律. 结果表明,高校学生消费行为具有很强的时空关联性,工作日学生消费行为空间多集聚在大学城内,而休息日大学城外消费活动比重显著提高; 高校学生就餐、购买衣物、购买日用品、休闲娱乐等消费行为具有不同的时空特征; 同时,消费行为也存在显著性别、年
Abstract:
College students are the main part of university town. The analysis of the spatial-temporal characteristics of college students’ consumption behaviors,and paying close attention to the basic consumption requirements of this special group,can provide references to the "people-oriented" commercial space planning and management of the university town. Through a case study of Nanjing Xianlin University Town and based on interviews and questionnaire survey data,this paper analyzes the spatial-temporal behavioral characteristics and its internal distribution of college students’ consumption behaviors,such as having meals,shopping,leisure and entertainment,from the perspective of behaviorism. The results show that college students’ consumption behaviors have a strong correlation of space and time. That is,the students’ consumption behaviors appear more concentrate within the university town on workdays,while scattered outside of the university town significantly on weekends. Consumption behaviors,such as having meals,buying clothes and daily necessities,entertainment,have different spatial-temporal characteristics. Significant differences could also be found of college students’ consumption behaviors among their gender,grade,monthly cost of living,college location. Distances and types of the commercial service are the main factors affecting students’ consumption decision-making behavior. These results are consistent with the core content of the central theory,which also proved the central theory can provide a strong support for the optimization of the commercial space of the university town.

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备注/Memo

备注/Memo:
收稿日期:2017-05-23.
基金项目:国家自然科学基金(41701185)、江苏省自然科学基金青年项目(BK20160893)、江苏省高校哲学社会科学研究项目(2016SJB630001)、江苏省高校自然科学研究面上项目(16KJB170012)、江苏省社科应用研究精品工程(17SYA-009)、南京邮电大学校引进人才项目(NYY215017)、虚拟地理环境教育部重点实验室开放课题(2017VGE04).
通讯联系人:周蕾,博士,讲师,研究方向:人文地理与城乡规划. E-mail:zhoulei@njupt.edu.cn
更新日期/Last Update: 2017-12-30